Search Engine Optimization Services

SEO is a continuous process: NK Marketing can help you identify and fix existing issues as well as elaborate a long-term strategy to build and protect the equity in your website. Our search engine optimization process includes the following steps:

SEO Audit

We’ll assess your site's performance in key categories using the following reporting tools:

  • Keyword analysis
  • Evaluates current visibility of your web pages in search results for relevant queries
  • Competition analysis
  • Compares your website’s performance to rival sites
  • Technical SEO analysis
  • Looks for potential issues that could prevent your site from being crawled and indexed properly
  • Traffic analysis
  • Reviews current traffic segmentation as well as visitor retention and conversion rates

Optimization Strategy and Implementation

Using the findings from the site’s audit, we’ll elaborate a strategy to fix existing issues and grow your site’s organic presence.

  • Keyword research
    • Identify queries that are pertinent to your business
    • Define a keyword map to follow when updating SEO elements and creating high-quality web content
  • On-page SEO and content
    • Fix and improve H1 tags, title and meta tags, and page content
    • Optimize images
    • Improve internal linking
    • Fix broken links
    • Improve URL structure
  • SEO basics setup
  • We’ll make sure that your website is correctly configured with the following tools so you can monitor your progress:
    • Google Search Console and Bing Webmaster setup and sitemap submission
    • Google Analytics setup

Tracking and Monitoring

SEO is an ongoing effort to build long-term results. Search engines are constantly updating their algorithms, impacting search rankings, and the visibility of your website. We’ll create reports so you can monitor activity on your site and make adjustments to your SEO strategy as needed.

NK Marketing has the tools and experience to help you attract relevant organic traffic and grow your online presence.